crafting your unique brand dna & strategy

[ THE ULTIMATE BRAND BOOK ]

crafting your unique brand dna & strategy

[ THE ULTIMATE BRAND BOOK ]

Introducing the Brandbook Webinar – “Building Your Brand.” This webinar is your gateway to crafting the core pillars, DNA, and strategic foundation of your brand. Whether you’re a seasoned professional or just starting your branding journey, this is your opportunity to elevate your branding strategy.

BRAND IDENTITY.     STRATEGY.       VISUALS.      NAME.      USP.

brand identity.

strategy.

visuals.

name.

USP.

perceptual map.

customer profile.

WHO IS THIS COURSE FOR?

QUIZ

IS THIS WEBINAR FOR YOU?

I ALREADY OWN a brand.

I AM LOOKING TO REBRAND OR FRESHEN IT UP.

I FEEL STUCK & DON’T KNOW HOW TO START.

I am a BUILDING MY OWN BRAND.

I NEED GUIDANCE.

I WANT TO BUILD MY OWN BRAND BRAND BOOK.

the PROGRAM.

“BUILDING YOUR BRAND’S PILLARS”

BRAND DNA & IDENTITY.

1.

Brand Book guide: What Is It, What’s In It & Why It’s Important.

2.

Meet your mentor, Carmelá Lugo.

3.

Brand identity: Crafting Your Identity and Competitive Advantage.

4.

Bran identity: The Power Behind Your Name: Crafting Your Name.

5.

Brand Basics: Brand Book: What Is It, What’s In It & Why It’s Important.

6.

Brand Messaging: Your Messaging, Wording & Tone of Voice.

BRAND ANALYSIS & STRATEGY.

7.

Unique selling point (USP): Building Your Uniqueness

8.

Brand Analysis: Understanding Your Audience: Developing a Customer Profile

9.

Brand strategy: Identifying Your Competitors & Building your Perceptual Map

10.

Brand elements: Introduction of Branding.

11.

Crafting Visual Inspiration: The Art of Making Mood Boards.

12.

Conclusions.

INCLUDED.

in the course.

goal management + RESOURCES kit

With the purchase of our “Building your Brand” Webinar, you get our organizational tools to enhance your brand-building journey – our ‘Goal Management’ system and weekly planners, plus our Resources Kit complete with our essential programs and tools.

COMMUNITY: TELEGRAM CHANNEL

OUR CREATIVE FAMILIA. We wanted to create a space for our community, a supportive environment, a place where you can connect with fellow creatives from all over the world. It is a hub to share your work, receive genuine feedback, and foster collaborations with a diverse range of creatives.

1:1 ONE TIME FEEDBACK

With the purchase of this webinar, you will have the opportunity to attend a Q&A session, where you will be able to ask any questions you may have as well as receive feedback on your brand book. These dedicated feedback sessions take place a few months after your purchase, ensuring you have time to absorb and apply the content.

the PRESENTATION PDF

With the purchase of this webinar, you will receive the webinar presentation, so you can look through it at your own pace. It includes the visual references from the webinar content. We aim to cater to different learning preferences and provide you with a comprehensive learning experience. 

goal management + RESOURCES kit

With the purchase of our “Building your Brand” Webinar, you get our organizational tools to enhance your brand-building journey – our ‘Goal Management’ system and weekly planners, plus our Resources Kit complete with our essential programs and tools.

COMMUNITY: TELEGRAM CHANNEL

OUR CREATIVE FAMILIA. We wanted to create a space for our community, a supportive environment, a place where you can connect with fellow creatives from all over the world. It is a hub to share your work, receive genuine feedback, and foster collaborations with a diverse range of creatives.

1:1 ONE TIME FEEDBACK

With the purchase of this webinar, you will have the opportunity to attend a Q&A session, where you will be able to ask any questions you may have as well as receive feedback on your brand book. These dedicated feedback sessions take place a few months after your purchase, ensuring you have time to absorb and apply the content.

the PRESENTATION PDF

With the purchase of this webinar, you will have the opportunity to attend a Q&A session, where you will be able to ask any questions you may have as well as receive feedback on your brand book. These dedicated feedback sessions take place a few months after your purchase, ensuring you have time to absorb and apply the content.

EXTRA.

guidelines.

brand book

A creative brandbook is a comprehensive document that outlines the verbal, visual, and core elements of a brand’s identity, whether it pertains to a person or a product.

It serves as an essential resource for upholding consistent brand communication across diverse platforms and gaining a deeper grasp of your brand’s strategic position. This comprehensive tool aligns visual and verbal identity with strategic objectives, informs decision-making, and steers marketing and communication efforts towards success.

Our Brand book Template and workbook is an invaluable tool that includes all the information you need as a reference to create your very own brand book.

WHAT YOU WILL GET:

An empty brand book template, ready for you to fill in.

Brand book guidelines examples.

meet

YOUR MENTOR.

“if you can’t stop thinking about it, don’t stop working for it”

Carmelá Osorio Lugo is a Venezuelan designer, creative, and sustainable activist who studied fashion design and marketing at Savannah College of Art and Design.

First Hispanic to win the prestigious CFDA Scholarship Award in 2014. While in school, she worked with industry leaders such as André Leon Talley, and Ralph Lauren. At 23 she had the chance to work in Calvin Klein under Raf Simons creative direction, and at 25 in 2019 she helped started Attire The Studio founded by Xenia Adonts*, a sustainable brand that made it into Forbes, and aims to be a leader in the sustainable industry.

CARMELÁ is not only passionate about fashion, but also a creative who enjoys sharing her experience and knowledge with students or creatives in the industry, which has allowed her to give talks and workshops in spaces such as:

Testimonials.

The things I loved the most:

How Carmelá included the listeners again and again in her explanations with things you know about them.

Your energy is truly unmatched, I had the best positive vibes from it always.

“What you said abot storytelling really helped me, I feel the questions you asked reeally helped me in the right direction.

I finally sat down to work on my mood board thinking about the inspiration for the collection and the name.

I felt you got a really great value for the price and you gave way more time than I would have expected.

I loved the industry insights and industry examples, I would include even more from your personal experience, as I feel like that resonated the most with my understanding.

I feel I am in such a flow state and feeling so inspired.

I absolutely love the directness and honesty you bring to your webinars, feel so greateful to be a small part of it.

The presentation itself is so beautifully made, it was a pleasure just to look at it.

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